MAIN STREET TECHNOLOGY - Our Firm, Philosophy, and Approach

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	Increasing Profits Using the web effectively to increase your bottom line. Date & Time TBA an invitation only event

STRATEGIC PLANNING  Before you spend a single dollar on development or hosting, MST will work with you to understand your business strategy and objectives, and to create a high-level internet strategy that supports your mission at every level. Whether your objectives are to deliver new products to your customers, or to change your perceived position in the market, MST will recommend a strategy guaranteed to achieve results.

REQUIREMENTS PLANNING  Working closely with you, MST will help you pinpoint and validate the specific requirements of your customers. By conducting defensible market research, assessing use cases, and prioritizing possible product features, MST will help you ensure that your development investment is exactly what your clients want. MST will follow this process with you whether your strategy calls for a sophisticated e-commerce site or a single page web site.

PRODUCT DEVELOPMENT  A succesful internet product requires many phases of development. MST and its partners are highly experienced in all phases of development, including expert graphic design and identity creation, information and database architecture, application and database programming, and product testing, staging, and launch. Our demonstrated technical expertise includes, but is not limited to, proficiency in the following areas: Design: Adobe Illustrator & Photoshop Layout: HTML, DHTML, CSS, FrontPage Database: MySQL, SQL Server, Oracle Programming: CGI, Perl, PHP, Cold Fusion, Active Server Pages, Java, JavaScript, C++

PRODUCT MARKETING  Once your web product is successfully launched, your customers must find it and use it. MST's demonstrated marketing experience ranges from driving subscriptions to an $18,000/year venture capital database to successfully selling an interactive Fishing Map Server to ESPN. We can help you launch both online and traditional marketing campaigns, using our experience in areas of marketing ranging from direct mail to full page print ads to banner swaps.

PRODUCT MANAGEMENT  A forgotten product is a useless product. Like your business strategy, which you constantly review and adapt to a changing market, you must pay the same amount of attention to the performance of specific internet products. By implementing a continuous market intelligence feedback loop, we will help you ensure that your products continue to outperform those of your competitors' at a profit-maximizing price.